In addition to e-mail nurturing, allow multi-activity nurturing of leads, contacts in Dynamics for business developers (see what very expensive add-ons Outreach.io and/or SalesLoft do). We don't need all that functionality, but the sequencing of multi-channel activities (e-mail, phone, text, social touches, direct mail, etc.) is important to track. Multi-channel, multi-touch scheduling & sequencing1 vote
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